There are many moving parts involved in marketing and the online elements increase in importance with each passing day.
But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole.
Your online presence is your key to success no matter what your business sells – no matter if all of your transactions are done face-to-face – no matter if you don’t yet see a way to get a return from your Facebook page – no matter if you’ve never bought an online ad.
The key, however, is to build a Total Online PresenceTM, much like you would a tall, sturdy building, by constructing floor by floor in specific order or in stages. Your stages may differ just a bit based on where you are today and you’ll surely come back and revisit, add on and revamp each stage as you grow, but I believe the following model is the surest way to view your online marketing as a system.
In 2013, Duct Tape Marketing rolled out a full course called Total Online Presence. Please enjoy our eBook that showcases the thinking that has gone into the full course. This eBook outlines the core components of a Total Online Presence and gives you a taste of the specific details that must be considered as you build your own presence.
We think that once you get a taste of structure and depth of organization you’ll want to experience the detailed “how to” lessons built into the course.