Marketing Jumpstart

image of Marketing jumpstart package components

The Duct Tape Marketing Jumpstart Program is designed to quickly get your business more exposure, more traction, and ultimately more leads.

It’s not meant to be a full-blown marketing plan and a set of tactics, it’s what you need right now to get the essential elements rolling until you’re ready to tackle even more advanced strategies and tactics. $2,500/mo. Minimum 90-day commitment.

The following is a comprehensive list of initial and ongoing activity that comprises the Duct Tape Marketing Jumpstart Program.

  • Conduct initial Strategy and Content Planning Meetings – Two in person or virtual sessions to conduct discovery and research and present initial strategy priorities. 
  • Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
  • Create editorial calendar – Develop content topics for the upcoming quarter.
  • Write and post two blog submission per month – Two 500-700 word blog posts taken from key content themes and optimized for search engines.
  • Publish 50 social media updates across Facebook, Twitter and LinkedIn per month – Handcrafted posts are taken from client’s content, the list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.
  • Email Marketing – Create monthly Email Newsletter, drawing from blog posts, other client-provided content, or curated content.  Maintain email list.
  • Search Engine Optimization – Address on-page and off-page ranking factors. A nominal amount of on-going SEO is included in the package, howevere SEO needs may vary greatly, so additional investment could be required based on volum and competitiveness.
  • Claim, create and submit directory profiles – Discover and enhance relevant local and industry-related directories and create consistent profiles across all.
  • Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.
  • Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.
  • Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking.
  • Report on key performance metrics monthly – Monthly status checks in and reporting to gauge and adjust progress and tactics.
  • Conduct quarterly review meeting – Quarterly in person or virtual session to plan upcoming content themes, adjust and add new tactics.
  • Enrollment in marketing training program – Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing.
  • Access to monthly webinar series – Exclusive invitation to online sessions covering essential and ever changing elements of marketing.
  • Access to small business forum – Join hundreds of like-minded business owners participating in various Duct Tape Marketing programs. Network and propose your questions in real-time.